Private Label Fair Asia 2025
Private Label Fair Asia 2025 (PLF Asia) will take place from 18th to 20th November 2025 at the Shanghai New International Expo Centre (SNIEC), bringing together the region’s private-label ecosystem for sourcing, partnerships, and market intelligence. The event’s theme focuses on end-to-end private-label development across food and non-food categories, highlighting how retailers and brands can accelerate innovation, quality, and speed to market.
The main characteristics are a trade show of large scale and a knowledge program with forums, trend briefings and thematic shows. These include the insights on consumers, category growth prospects, quality assurance, packaging and design, and supply-chain resilience. Dedicated areas are generally snacks and ambient foods, beverages, functional and health-oriented products, beauty and personal care, household cleaning, baby care and pet supplies, OEM/ODM capabilities and packaging solutions. Networking and structured matchmaking facilitate the meeting of qualified manufacturers by buyers and the efficient accomplishment of the sourcing decisions.
The target market includes supermarket and convenience-store chains, online retailers, importers and distributors, category managers and buyers, OEM/ODM manufacturers, packaging and design companies, and leaders of procurement of retail groups upgrading own-brand assortments. To manufacturers, the fair provides a direct access to decision-makers considering supplier relationships, specifications and compliance, and to buyers, it allows them a one-stop shop to rate the quality of products, to compare suppliers and to negotiate terms.
Within the broader industry context, private labels in Asia continue to gain traction as retailers pursue margin improvement, differentiation, and faster innovation cycles. PLF Asia’s comprehensive category coverage, knowledge sessions, and concentrated buyer–seller meetings make it a timely venue for assessing trends, discovering suppliers, and accelerating commercialization. In short, Private Label Fair Asia 2025 is worth attending or following for professionals seeking to build competitive, consumer-relevant private-label portfolios in China and across the wider Asia market.
Date: 18th To 20th November 2025
Venue: Shanghai New International Expo Centre(SNIEC), Shanghai, China.
Disclaimer: This content is purely informational. Nutrionex Foods a private label peanut butter manufacturer and exporter, is not the organizer of the event mentioned. For event details or inquiries, please contact the event organizers directly.
